While social media can be a powerful marketing tool, the digital landscape is complex, and it requires expertise, experience, and confidence to manage and maximise its effectiveness. At RT Edgar Toorak, that’s Libby’s job.
Libby has held a variety of marketing roles, most of which have been centred around social media. With strong family connections in the property sector, it seems only natural that eventually her career path would lead her to real estate.
Libby is responsible for developing and implementing digital marketing campaigns and initiatives that showcase our properties creatively to drive awareness and interest and to captivate the imagination of potential buyers. Working collaboratively with the sales team, Libby creates engaging online content with the aim of achieving outstanding sales outcomes for our clients. Importantly, Libby is also skilled in digital analysis which we use to make proven, data driven decisions for all our marketing strategies. Creative, decisive, and enthusiastic about what she does, Libby is also a people person; she is of course a strong communicator and a great team member.
Away from work, Libby enjoys exploring new restaurants, attending performances, and discovering new locations she hasn’t been to before. Libby tries to get back home to Tasmania to see her family whenever she can, and like so many young women these days, she recently started playing football and while she is still learning the game, she is loving being part of the sport.